2003无线LAN市场研究报告(Fall 2003 Wireless LAN Market Perception Study)

《2003无线LAN市场研究报告(Fall 2003 Wireless LAN Market Perception Study)》简介：

Wireless LANs represent the rarest of rarities in technology today: a white-hot networking market.Massive uptake of business-class 802.11 technologies (both actual and anticipated) among corporations seduced by the convenience of wireless LAN networks and the productivity benefits offered by mobility has fueled intense competition among a bewildering collection of vendors.

Incumbent wireline equipment vendors – such as Extreme Networks and Foundry Networks – are looking to enterprise-class 802.11 to goose flagging revenues and rally their stock prices. A slew of well-funded startups – including Airespace, AirFlow Networks, Aruba Wireless Networks,Trapeze Networks, and others – see 802.11 as their ticket to instant wealth, either through acquisition or via entry into the public markets. Meanwhile, established wireless networking specialists such as Proxim and Symbol Technologies must fight off the threat from both camps.

To make things really interesting, Cisco Systems, the 800-pound gorilla of the networking world,has yet to make a move into the hottest wireless equipment category of all: wireless LAN switches. Cisco’s absence has helped to create a situation in which no one company has emerged to dominate the 802.11 switch space.

On the customer front, it’s already clear that wireless LAN is one of the few areas in which IT managers will be spending real money in 2004. Yet it’s equally apparent that enterprises have serious concerns over issues like security, management, and integration of wired and wireless infrastructures. All of the vendors looking to take a commanding lead in the business-class 802.11 market are working flat-out – and spending huge amounts of money – to establish leadership in these vital technology areas.

It’s absolutely clear that the 802.11 market contains all of the catalysts required to create a huge technology boom. And if Heavy Reading’s analysts have learned anything during the last five years, it is that for every boom, most of the companies in a given market will go bust. But who will make it and who will fail?

The only way to answer that question is to talk directly to the customers that are buying businessclass 802.11 technologies. And that’s exactly what Heavy Reading has spent the last three months doing.

The result is our Fall 2003 Wireless LAN Market Perception Study, a unique document. The cornerstone of the study is an exclusive, invitation-only survey gauging the attitudes and opinions of 802.11 buyers and users toward suppliers in seven different wireless LAN product categories.

Nearly 800 prequalified respondents participated in the project, yielding critical market perception data for 73 different wireless LAN vendors (30 public, 43 private). Respondents included employees from more than 700 different companies and organizations worldwide, including Fortune 500 companies from the healthcare, automotive, construction, pharmaceuticals, and service provider industries.

Key findings on market perceptions of wireless LAN suppliers include the following:

Compared with other networking categories surveyed by Heavy Reading, the market for business-class WLAN products is wide open.Survey results indicate that enterprise customers are giving serious consideration to products from both wireless LAN startups and wireline equipment manufacturers. This is especially true of the hottest WLAN sector: 802.11 switches.

Security is the No. 1 concern of prospective WLAN buyers and users.Out of 440 respondents who offered their general opinions on the market, 72 specifically mentioned security and integration issues as a potential stumbling block to WLAN deployment.

Market perception of most wireless LAN sectors is still in its formative stages.Even for hot categories like wireless LAN switches and security and management appliances,20 percent or more of survey respondents couldn’t name a market leader in the price, product performance, product quality and reliability, or service and support categories.This lack of clarity suggests there are opportunities for aggressive vendors to start building mindshare in the WLAN market.

Marketing and PR count.Companies that have budgeted for marketing their 802.11 technology or evangelized it via public relations efforts often turned in markedly better customer perception results than those that didn’t – even in areas in which Heavy Reading’s
research indicates they have real weaknesses. Conversely, companies that have not invested in outbound marketing are effectively invisible to enterprise purchasers of WLAN products.

Bigger vendors from the wired world are quickly establishing their brands in the wireless LAN market.Intel, Nortel Networks, Extreme Networks, Foundry Networks,IBM, and Hewlett-Packard all received solid name-recognition scores from WLAN buyers.

Buyers and users of WLAN products and services are bullish on the market and its potential. Among the 440 survey respondents who characterized the state of the WLAN market, those who considered the market to be growing outnumbered those who called it slow to develop by a margin of nearly seven to one.

《2003无线LAN市场研究报告(Fall 2003 Wireless LAN Market Perception Study)》目录：

I. INTRODUCTION
　　1.1 Key Findings
　　1.2 Overall Respondent Perceptions
　　1.3 Survey Components
　　1.4 Survey Respondents
　　1.5 Survey Results
　　1.6 Vendor Rankings

II. WIRELESS LAN SWITCHES
　　2.1 Technology Overview
　　2.2 Market Overview
　　2.3 Overall Results
　　2.4 Category Analysis
　　2.5 Demographic Breakouts and Analysis
　　2.6 Respondent Comments

III. WIRELESS SECURITY AND MANAGEMENT APPLIANCES
　　3.1 Technology Overview
　　3.2 Market Overview
　　3.3 Overall Results
　　3.4 Category Analysis
　　3.5 Demographic Breakouts and Analysis
　　3.6 Respondent Comments

IV. CORPORATE WIRELESS LAN ACCESS POINTS
　　4.1 Technology Overview
　　4.2 Market Overview
　　4.3 Overall Results
　　4.4 Category Analysis
　　4.5 Demographic Breakouts and Analysis
　　4.6 Respondent Comments

V. SECURE ROAMING SOFTWARE
　　5.1 Technology Overview
　　5.2 Market Overview
　　5.3 Overall Results
　　5.4 Category Analysis
　　5.5 Demographic Breakouts and Analysis
　　5.6 Respondent Comments

VI. WIRELESS LAN NETWORK SNIFFERS
　　6.1 Technology Overview
　　6.2 Market Overview
　　6.3 Overall Results
　　6.4 Category Analysis
　　6.5 Demographic Breakouts and Analysis
　　6.6 Respondent Comments

VII. WIRELESS LAN TESTING EQUIPMENT
　　7.1 Technology Overview
　　7.2 Market Overview
　　7.3 Overall Results
　　7.4 Category Analysis
　　7.5 Respondent Comments

VIII. WIRELESS LAN COMPONENTS
　　8.1 Technology Overview
　　8.2 Market Overview
　　8.3 Overall Results
　　8.4 Category Analysis
　　8.5 Demographic Breakouts and Analysis
　　8.6 Respondent Comments

APPENDICES
　　A1 Full Survey Results Table
　　A2 Survey Methodology
　　A3 Legal Disclaimer

LIST OF FIGURES
　　SECTION I
　　　　Figure 1.1 Survey Participants by Region
　　　　Figure 1.2 Survey Participants by Company Type
　　　　Figure 1.3 Survey Participants by Job Function
　　　　Figure 1.4 In Which of the Following Categories Are You Familiar With Vendors?
　　　　Figure 1.5 Which Products Do You Personally Specify, Recommend, or Purchase?
　　　　Figure 1.6 Respondents by Product Categories
　　SECTION II
　　　　Figure 2.1 Overall Results
　　　　Figure 2.2 Top Vendors by Recognition
　　　　Figure 2.3 Top Vendors by Price
　　　　Figure 2.4 Top Vendors by Performance
　　　　Figure 2.5 Top Vendors by Quality/Reliability
　　　　Figure 2.6 Top Vendors by Service/Support
　　　　Figure 2.7 Results – Europe
　　　　Figure 2.8 Results – Asia/Pacific
　　SECTION III
　　　　Figure 3.1 Overall Results
　　　　Figure 3.2 Top Vendors by Recognition
　　　　Figure 3.3 Top Vendors by Price
　　　　Figure 3.4 Top Vendors by Performance
　　　　Figure 3.5 Top Vendors by Quality/Reliability
　　　　Figure 3.6 Top Vendors by Service/Support
　　　　Figure 3.7 Results – Europe
　　　　Figure 3.8 Results – Asia/Pacific
　　SECTION IV
　　　　Figure 4.1 Overall Results
　　　　Figure 4.2 Top Vendors by Recognition
　　　　Figure 4.3 Top Vendors by Price
　　　　Figure 4.4 Top Vendors by Performance
　　　　Figure 4.5 Top Vendors by Quality/Reliability
　　　　Figure 4.6 Top Vendors by Service/Support
　　　　Figure 4.7 Results – Enterprise Users
　　SECTION V
　　　　Figure 5.1 Overall Results
　　　　Figure 5.2 Top Vendors by Recognition
　　　　Figure 5.3 Top Vendors by Price
　　　　Figure 5.4 Top Vendors by Performance
　　　　Figure 5.5 Top Vendors by Quality/Reliability
　　　　Figure 5.6 Top Vendors by Service/Support
　　　　Figure 5.7 Results – Enterprise Users
　　SECTION VI
　　　　Figure 6.1 Overall Results
　　　　Figure 6.2 Top Vendors by Recognition
　　　　Figure 6.3 Top Vendors by Price
　　　　Figure 6.4 Top Vendors by Performance
　　　　Figure 6.5 Top Vendors by Quality/Reliability
　　　　Figure 6.6 Top Vendors by Service/Support
　　　　Figure 6.7 Results – Enterprise Users
　　　　Figure 6.8 Results – Service Providers
　　SECTION VII
　　　　Figure 7.1 Overall Results
　　　　Figure 7.2 Top Vendors by Recognition
　　　　Figure 7.3 Top Vendors by Price
　　　　Figure 7.4 Top Vendors by Performance
　　　　Figure 7.5 Top Vendors by Quality/Reliability
　　　　Figure 7.6 Top Vendors by Service/Support
　　SECTION VIII
　　　　Figure 8.1 Overall Results
　　　　Figure 8.2 Top Vendors by Recognition
　　　　Figure 8.3 Top Vendors by Price
　　　　Figure 8.4 Top Vendors by Performance
　　　　Figure 8.5 Top Vendors by Quality/Reliability
　　　　Figure 8.6 Top Vendors by Service/Support
　　　　Figure 8.7 Results – VARs, Integrators, and Consultants

报告介绍：

《2003无线LAN市场研究报告(Fall 2003 Wireless LAN Market Perception Study)》简介：

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《2003无线LAN市场研究报告(Fall 2003 Wireless LAN Market Perception Study)》目录：

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