《2005年美国电信客户购买计划调查报告(Survey of U.S. Consumer Telecom Purchasing Plans for 2005)》目录:
I. INTRODUCTION AND KEY FINDINGS
1.1 Key Findings
1.2 Report Structure
II. ABOUT THE RESPONDENTS
III. ATTITUDES TOWARD INTERNET SERVICES
3.1 Current and Projected Consumer Spending on Internet Service
3.2 Attitudes Toward the Cost of Internet Service
3.3 Customer Loyalty
IV. ATTITUDES TOWARD VIDEO SERVICES
4.1 Types of Video Services Used
4.2 Projected Spending on Video Services
4.3 Attitudes Toward the Cost of Video Services
4.4 Customer Loyalty
V. ATTITUDES TOWARD WIRELESS SERVICES
5.1 Current and Projected Consumer Spending on Wireless Services
5.2 Attitudes Toward the Cost of Wireless Services
5.3 Customer Loyalty
5.4 Wireline Displacement
APPENDIX
APPENDIX A: ABOUT THE SURVEY
APPENDIX B: LEGAL DISCLAIMER
LIST OF FIGURES
SECTION I
SECTION II
Figure 2.1 Respondents by Geographic Location
Figure 2.2 Respondents by Annual Household Income
Figure 2.3 Respondents by Age
Figure 2.4 Respondents by Monthly Spending on All Communications Services
SECTION III
Figure 3.1 Type of Internet Services Used (All Respondents)
Figure 3.2 Current Average Monthly Spending on Internet Services (All Respondents)
Figure 3.3 Projected 2005 Spending on Internet Services (All Respondents)
Figure 3.4 Projected 2005 Spending on Internet Services (DSL Subscribers)
Figure 3.5 Projected 2005 Spending on Internet Services (Cable Modem Subscribers)
Figure 3.6 Perception of Internet Service Cost (By Type of Service Used)
Figure 3.7 Most Important Factor in Selecting Internet Services (By Type of Service Used)
Figure 3.8 Internet Service Churn Potential (By Type of Service Used)
SECTION IV
Figure 4.1 Type of Video Services Used (All Respondents)
Figure 4.2 Advanced Video Services Used (All Respondents)
Figure 4.3 Advanced Video Services Used (Respondents Who Spend >$50/Month on Video Service)
Figure 4.4 Projected 2005 Spending on Video Services (All Respondents)
Figure 4.5 Perception of Video Service Cost (By Type of Service Used)
Figure 4.6 Factors That Can Influence Change in Video Service Provider (All Respondents)
Figure 4.7 Video Service Churn Potential (By Type of Service Used)
SECTION V
Figure 5.1 Current Use of Cellular/Wireless Services (All Respondents)
Figure 5.2 Current Average Monthly Spending on Wireless Services (All Wireless Users)
Figure 5.3 Projected 2005 Spending on Wireless Services (All Wireless Users)
Figure 5.4 Perception of Wireless Service Cost (All Wireless Users)
Figure 5.5 Factors That Can Influence Change in Wireless Service Provider (All Wireless Users)
Figure 5.6 Wireless Service Churn Potential (All Wireless Users)
Figure 5.7 Preference to Replace Wireline Service with Wireless Service (All Wireless Users) |