| Chapter 1 Executive Summary |
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| Executive Summary |
1-1 |
| |
|
| Chapter 2 Total European Market for Microcontrollers in Passenger Cars |
|
| Overview |
2-1 |
| Market Overview |
2-1 |
| Technology Definitions |
2-4 |
| Controller Area Network (CAN)—High Speed and Low Speed CAN |
2-5 |
| Local Interconnet Network (LIN) |
2-5 |
| FlexRay |
2-6 |
| Media Oriented Systems Transport (MOST) |
2-7 |
| Firewire (IDB 1394) |
2-8 |
| Market Dynamics |
2-9 |
| Market Drivers |
2-9 |
| Market Restraints |
2-14 |
| Industry Challenges |
2-17 |
| Supply Chain |
2-21 |
| Trend Analysis |
2-22 |
| Industry Trends |
2-22 |
| Antilock Braking Systems (ABS) |
2-22 |
| Adaptive Cruise Control (ACC) |
2-22 |
| Electronic Stability Program (ESP) |
2-23 |
| Enhancement of Intelligence in Airbags |
2-23 |
| Keyless Entry |
2-23 |
| Active Headlights and Side View Mirrors |
2-23 |
| Adaptive Lighting |
2-23 |
| Automatic Climate Control |
2-24 |
| Infotainment Features |
2-24 |
| Automatic Transmissions Gaining Ground in European Market |
2-24 |
| CAN |
2-24 |
| Flexray |
2-24 |
| LIN |
2-25 |
| MOST |
2-25 |
| D2B Smartwire |
2-25 |
| X-by-wire |
2-25 |
| Technology Trends |
2-26 |
| Centralised Network Gateway Function |
2-26 |
| Reprogrammability and Diagnostic Requirements in the Automotive Market |
2-26 |
| Interfacing Standards |
2-27 |
| Enhanced Versions of Microcontrollers Have Started Penetrating into Networking Devices |
2-27 |
| Role of Software |
2-27 |
| Single Management Electronic Control Unit |
2-27 |
| Extended Switching Technologies for Low Power Applications |
2-28 |
| LIN for Cost Effective Communication |
2-28 |
| Mounting Complexity with Variation in Processing Capabilities |
2-28 |
| Possibility of Flexray getting implemented in Body Electronics and Passive Safety Features |
2-28 |
| Increasing Memory Size |
2-29 |
| Distributed Architecture |
2-29 |
| Standards |
2-29 |
| OSEK |
2-30 |
| Market Forecast Analysis |
2-31 |
| Revenue Forecasts of the Microcontrollers Market in Passenger Cars |
2-31 |
| Revenue and Unit Forecast Analysis by Bits Specifications |
2-33 |
| Revenue Forecast Analysis by Vehicle Types |
2-35 |
| Revenue Forecast Analysis by Vehicle Features |
2-36 |
| Competitive Analysis |
2-38 |
| Strategic Conclusions |
2-40 |
| Implications for Semiconductor Suppliers |
2-40 |
| Implications for System Suppliers |
2-44 |
| System Suppliers Should Share the Application Level Knowledge of Electronic Systems in Cars |
2-45 |
| System Suppliers Should Initiate Standardisation Procedures in the Automotive Industry |
2-46 |
| System Suppliers Should Work in Research Programmes with Semiconductor Suppliers |
2-46 |
| System Suppliers Should Work on Differentiating Solutions |
2-47 |
| Implications for Automobile OEMs |
2-47 |
| Big OEMS Must Initiate Standardisation Process |
2-49 |
| OEMS Need to Encourage Small Semiconductor Suppliers with Sound Technical Expertise |
2-49 |
| OEMS Should Retain the Intellectual Property of in-vehicle Network Architectures |
2-49 |
| OEMs Should Join Consortia |
2-49 |
| OEMs Should Integrate Suppliers in Early Phase of Product Development |
2-50 |
| OEMs Should Develop In-vehicle Architectures for the Family of Car Models |
2-50 |
| OEMs Should Follow a Modular Approach in Developing In-vehicle Architectures |
2-50 |
| Frost & Sullivan Awards for European Markets for Microcontrollers in Passenger Cars |
2-51 |
| Customer Service Leadership Award |
2-51 |
| Award Category: Customer Service Leadership |
2-51 |
| Award Description |
2-51 |
| Research Methodology |
2-51 |
| Measurement Criteria |
2-51 |
| Award Recipient—Melexis Microelectronic Systems |
2-52 |
| Unique Product Solution |
2-52 |
| Value Added Services |
2-52 |
| Customer Oriented |
2-53 |
| Automotive Expert |
2-53 |
| Quality Conscious |
2-53 |
| Global Presence |
2-53 |
| Partnerships with Customers |
2-53 |
| Conclusion |
2-53 |
| Product Differentiation Innovation Award |
2-54 |
| Award Description |
2-54 |
| Research Methodology |
2-54 |
| Measurement Criteria |
2-55 |
| Atmel Corporation—The Company! |
2-55 |
| Range of Products |
2-55 |
| Flash Based Microcontrollers |
2-56 |
| Supporting Various In-vehicle Networking Technologies |
2-56 |
| Atmel Microcontroller's Key Benefits |
2-57 |
| Ease of Use |
2-57 |
| Conclusion |
2-57 |
| |
|
| Chapter 3 European Market for Microcontrollers in PowerTrain Feature |
|
| Overview |
3-1 |
| Introduction |
3-1 |
| Applications |
3-4 |
| Market Dynamics |
3-5 |
| Industry and Technology Trends |
3-5 |
| Market Drivers |
3-6 |
| Growing Need for More Advanced and Powerful Electronic Devices |
3-6 |
| Increasing Legislative Pressure to Decrease Exhaust Emissions |
3-6 |
| Growing Penetration of Electronic Transmission |
3-7 |
| Fuel Economy as Important Competitive Parameter for OEMs |
3-7 |
| Market Restraints |
3-7 |
| Market is 100 per Cent Penetrated |
3-7 |
| Low Growth in Vehicle Production or Sales |
3-8 |
| Industry Challenges |
3-8 |
| Stringent Quality Requirements from the OEMs |
3-8 |
| The Market for Microcontrollers in Powertrain is Mature |
3-8 |
| Introduction of Flexray into Powertrain Features |
3-9 |
| Forecasts of Microcontrollers Markets by Bit Specification |
3-9 |
| Unit Shipments and Revenue Forecast of Total Microcontrollers in Power train Features |
3-9 |
| Units Shipment and Revenue Forecasts of 8 bit Microcontrollers |
3-10 |
| Unit Shipment and Revenue Forecasts of 16 bit Microcontrollers |
3-12 |
| Unit Shipment and Revenue Forecasts of 32 bit Microcontrollers |
3-13 |
| Revenue Forecast of Microcontrollers Market by Vehicle Segments |
3-15 |
| High and Medium and Low End Cars |
3-15 |
| High end Cars |
3-15 |
| Mid-range Cars |
3-16 |
| Low-end Cars |
3-18 |
| Percent Penetration |
3-19 |
| |
|
| Chapter 4 European Market for Microcontrollers in Chassis/Active Safety Feature |
|
| Overview |
4-1 |
| Introduction |
4-1 |
| Applications |
4-3 |
| Antilock Braking Systems (ABS) |
4-4 |
| Adaptive Cruise Control (ACC) |
4-4 |
| X by wire |
4-5 |
| Market Dynamics |
4-5 |
| Industry Trends |
4-5 |
| Technology Trends |
4-6 |
| High speed CAN and Flexray |
4-6 |
| Driver assistance and Collision Avoidance Systems |
4-7 |
| Integration of Passive and Active Safety |
4-7 |
| Many New Applications |
4-7 |
| Integrated Architecture |
4-8 |
| Interfacing Standards |
4-8 |
| Embedded Microcontrollers |
4-8 |
| Role of Software |
4-8 |
| Smart and Intelligent Devices |
4-9 |
| Increasing Complexit |
4-9 |
| Other Important Applications |
4-9 |
| Market Drivers |
4-9 |
| OEMs Use More Active Safety Features in Vehicles than Ever Before |
4-10 |
| Growing Interest in Safety Necessitates Coordination of Power Train and Chassis Features |
4-10 |
| OEMs Work on Simultaneous Improvement in Comfort and Safety |
4-11 |
| Focus on Flexray for Faster, Fault Tolerant and Cost Effective Communication |
4-11 |
| OEMs Keen on Competitive Differentiation in Advanced Driver Assistance Human-Machine-Interface |
4-11 |
| OEMs Focus on Research of New Technologies to Ensure More Reliability |
4-12 |
| Market Restraints |
4-12 |
| Expensive Products Limiting the Systems to High-end Vehicles |
4-12 |
| Consumer Awareness and Readiness to Adopt Active Safety Features |
4-12 |
| False Driver Warning Alarms |
4-13 |
| Differences across Europe in Feature Preferences |
4-13 |
| Industry Challenges |
4-13 |
| Software for the Networking Microcontrollers—A Major Challenge |
4-14 |
| Effective and Standardised Communication Layer is a Key Area of Concern for OEMs |
4-14 |
| Increasing Complexity and Reducing Product Development Time for the Chassis Feature |
4-14 |
| Driver Distraction—Key Area of Concern for OEMs |
4-15 |
| Lack of Standardisation between Various Active Safety Products |
4-15 |
| Forecasts of Microcontrollers Markets by Bit Specifications |
4-15 |
| Unit Shipment and Revenue Forecasts of Total Microcontrollers Market |
|
| in Chassis/Active Safety Features |
4-15 |
| Units and Revenue Forecasts of 8 bit Microcontrollers |
4-17 |
| Units and Revenue Forecasts of 16 bit Microcontrollers |
4-19 |
| Units and Revenue Forecasts of 32 bit Microcontrollers |
4-20 |
| Revenue Forecast of Microcontrollers Market by Vehicle Segments |
4-22 |
| High and Medium and Low End Cars |
4-22 |
| High-end Cars |
4-22 |
| Mid-range Cars |
4-23 |
| Low-end Cars |
4-25 |
| Percent Penetration |
4-26 |
| |
|
| Chapter 5 European Market for Microcontrollers in Body Electronics/Pasive Safety Features |
|
| Overview |
5-1 |
| Introduction |
5-1 |
| Applications |
5-4 |
| Airbags |
5-4 |
| Safety and Intelligence |
5-4 |
| Active Head Restraints |
5-4 |
| Driver Comfort |
5-5 |
| Security |
5-5 |
| Market Dynamics |
5-5 |
| Industry Trends |
5-5 |
| Enhancement of Intelligence in Airbags |
5-5 |
| Seat and Headrest Adjustment |
5-6 |
| Keyless Entry |
5-6 |
| Active Headlights and Side View mirrors |
5-6 |
| Adaptive Lighting |
5-6 |
| Automatic Climate Control |
5-6 |
| Technology Trends |
5-7 |
| LIN for Cost Effective Communication |
5-7 |
| Single Management Electronic Control Unit |
5-7 |
| Possibility of Flexray Getting Implemented in Body Electronics and Passive Safety Features |
5-8 |
| Increase in Demand for 32 bit Microcontrollers in Body Electronics and Passive Safety |
5-8 |
| Market Drivers |
5-8 |
| OEMs Use More Intelligent Applications in Body Electronics of Vehicles than |
|
| Earlier to Enhance Comfort and Safety |
5-9 |
| Penetration of LIN for Cost Effective Communication |
5-9 |
| Keenness of Car Manufacturers to Differentiate Their Products |
5-9 |
| Increased Levels of Integration |
5-9 |
| Increasing Body Electronics Modules Warrants Increase in In-vehicle-Networking Microcontrollers |
5-10 |
| Market Restraints |
5-10 |
| Increasing Cost of the Software for the Microcontrollers |
5-10 |
| Mounting Complexity of Networking |
5-11 |
| Industry Challenges |
5-11 |
| Limited Benefits from Passive Safety |
5-11 |
| High Performance Requirements are a Key Development Challenge |
5-12 |
| Increased Level of Expectations from End Users |
5-12 |
| Variations in Customer Preferences Across Europe |
5-12 |
| Forecasts of Microcontrollers Markets by Bit Specification |
5-13 |
| Unit Shipment and Revenue Forecasts of Total Microcontrollers |
|
| Market in Body Electronics/Passive Safety |
5-13 |
| Units and Revenue Forecasts of 8 bit Microcontrollers |
5-14 |
| Units and Revenue Forecasts of 16 bit Microcontrollers |
5-16 |
| Units and Revenue Forecasts of 32 bit Microcontrollers |
5-17 |
| Revenue Forecast of Microcontrollers by Vehicle Types |
5-19 |
| High and Medium and Low End Cars |
5-19 |
| High-end Cars |
5-19 |
| Mid-range Cars |
5-20 |
| Low-end Cars |
5-22 |
| Percent Penetration |
5-23 |
| |
|
| Chapter 6 European Market for Microcontrollers in Driver Infotainment Feature |
|
| Overview |
6-1 |
| Introduction |
6-1 |
| Applications |
6-4 |
| Market Dynamics |
6-4 |
| Industry Trends |
6-4 |
| Technology Trends |
6-6 |
| Media Oriented Systems Transport (MOST) |
6-7 |
| IDB-1394 (Firewire/IEEE 1394) |
6-8 |
| Domestic Digital Bus (D2B) SMARTwireX |
6-8 |
| Market Drivers |
6-9 |
| Increasing Number of Infotainment Devices Installed and Networked per Vehicle |
6-9 |
| Demand for Increased Driving Pleasure and Safety |
6-9 |
| Current Cabling is Reaching its Physical Limits |
6-10 |
| Plug-and-Play Approach Drives the Infotainment Market |
6-10 |
| Possibility of Infotainment Features Moving into the Mid-range Car Segment |
6-10 |
| Market Restraints |
6-11 |
| The Cost of MOST Units Restraints the Growth of the Market |
6-11 |
| High Retail Price of Infotainment Systems from the OEMs |
6-11 |
| End Consumer's Perception of Complexities Involved in Operating the Infotainment Systems |
6-12 |
| Industry Challenges |
6-12 |
| The Diverging Lifespans of Consumer Electronics and Cars |
6-13 |
| Implementing a Common Standard Bus for Telematics and Infotainment |
6-13 |
| Developing Better Human Machine Interface Systems |
6-13 |
| Forecasts of Microcontrollers Markets in Driver Infotainment Feature |
6-14 |
| Unit Shipment and Revenue Forecasts of the Total Microcontrollers |
|
| Market in Driver Infotainment Features |
6-14 |
| Units and Revenue Forecasts of 8 bit Microcontrollers |
6-15 |
| Units and Revenue Forecasts of 16 bit Microcontrollers |
6-17 |
| Units and Revenue Forecasts of 32 bit Microcontrollers |
6-18 |
| Revenue Forecast of Microcontrollers by Vehicle Types |
6-20 |
| High and Medium and Low End Cars |
6-20 |
| High-end Cars |
6-20 |
| Mid-range Cars |
6-21 |
| Low-end Cars |
6-23 |
| Per cent Distribution |
6-23 |
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