| Chapter 1 Executive Summary |
|
| Market Overview |
1-1 |
| Introduction |
1-1 |
| Definitions |
1-2 |
| Market Definitions |
1-3 |
| Cell Phone Market |
1-3 |
| Personal Electronics Market |
1-3 |
| Medical Applications Market |
1-3 |
| Industrial Applications Market |
1-3 |
| Automotive Applications Market |
1-3 |
| Key Terms |
1-3 |
| MEMS Microphone Manufacturers |
1-3 |
| Fabrication |
1-4 |
| ASIC |
1-4 |
| Major Research Findings |
1-4 |
| Market Trends |
1-4 |
| Targeting the Cell Phone Market |
1-4 |
| Fabless all the way |
1-5 |
| Strategic Partnerships |
1-5 |
| Multiple Technologies |
1-5 |
| Competitive Trends |
1-6 |
| |
|
| Chapter 2 Total MEMS Microphone Market |
|
| Market Dynamics |
2-1 |
| Market Overview |
2-1 |
| Industry Challenges |
2-2 |
| Cost of the Chip is of Paramount Importance |
2-3 |
| Level of Integration and Cost Trade-offs Challenge Suppliers |
2-3 |
| Multiple Technologies Challenge Market Penetration |
2-4 |
| Potential Failures on Part of New Market Entrants Might be a Huge Setback to Overall Industry |
2-4 |
| Lack of Technical Know-how Constrains Rapid Entry of New Participants |
2-5 |
| Packaging Issues Likely to Have Significant Impact |
2-5 |
| Integration Onto Bigger Chips Brings Forth Bigger Challenges |
2-6 |
| Market Drivers |
2-7 |
| Assembly Line Automation Encourages Easy Switchover |
2-7 |
| Savings in Assembly Costs Spur Customers in Adopting MEMS Microphones |
2-8 |
| Drive toward Integration of More Functions and Components Boosts Prospects of MEMS Microphones |
2-8 |
| Small Form Factor Leads to Volume Adoption |
2-9 |
| Explosive Growth in Cell Phone Market Bolsters New Market Entrants |
2-9 |
| Boom in Speech Recognition and VoIP Markets Provides Further Growth Opportunities |
2-10 |
| Flexibility Offered To Designers Encourages New Functions |
2-11 |
| Binaural Sales of Hearing Aids Increases the Potential Market Size |
2-11 |
| Market Restraints |
2-12 |
| Low-cost ECMs Curbing Growth of MEMS Microphones |
2-12 |
| Technical Issues in Manufacturing MEMS Microphones are Taking Time to Get Resolved |
2-13 |
| Market Forecasts and Trends |
2-13 |
| Market Engineering Measurements |
2-13 |
| Total Market Revenue Forecasts |
2-15 |
| Demand and Pricing Analysis |
2-17 |
| Best-Case Scenario |
2-18 |
| Unit Shipments |
2-19 |
| Prices |
2-19 |
| Worst-case Scenario |
2-20 |
| Unit Shipments |
2-21 |
| Prices |
2-22 |
| Technological Trends |
2-22 |
| Opportunity Analysis |
2-23 |
| Cell Phone Market |
2-24 |
| Personal Electronics Markets |
2-24 |
| Medical Applications Market |
2-25 |
| Industrial Applications Market |
2-26 |
| Automotive Applications Market |
2-26 |
| Value Chain Analysis |
2-27 |
| Design |
2-28 |
| Fabrication |
2-28 |
| Integration |
2-29 |
| Testing |
2-29 |
| Dicing and Packaging |
2-29 |
| Assembly Line |
2-30 |
| Business Impact Analysis |
2-30 |
| Electret Condenser Microphone Manufacturer |
2-30 |
| MEMS Microphone Manufacturer |
2-31 |
| MEMS Microphone Foundries |
2-32 |
| ASIC Providers |
2-33 |
| Customers |
2-34 |
| Competitive Analysis |
2-34 |
| Competitive Structure |
2-34 |
| Number of Companies in the Market |
2-35 |
| Nature of Competition |
2-35 |
| Competitive Factors |
2-36 |
| Early Mover Advantages |
2-36 |
| Price-Performance Balance |
2-36 |
| Ability to Ship Volumes |
2-36 |
| Ability to Keep Innovating |
2-37 |
| Strategy Variation by End-User Application |
2-37 |
| Cell Phone Market |
2-37 |
| Personal Electronics Market |
2-38 |
| Medical Applications Market |
2-38 |
| Industrial Applications Market |
2-38 |
| Automotive Applications Market |
2-38 |
| Company Profiles |
2-39 |
| Knowles LLC |
2-39 |
| Sonion A/S |
2-40 |
| MEMS Technology Berhad |
2-40 |
| Akustica Inc |
2-41 |
| Structural Analysis |
2-42 |
| Technological Uncertainty |
2-42 |
| Strategic Uncertainty |
2-42 |
| High Initial Cost followed by Significant Reductions |
2-43 |
| Embryonic Companies and Spinoffs |
2-43 |
| First-time Buyers |
2-44 |
| Likelihood of M&A |
2-44 |
| Response of Threatened Entity |
2-45 |
| |
|
| Chapter 3 Appendix |
|
| Decision Support Database Tables |
3-1 |
| Laptop Install Base |
3-1 |
| Portable PC Install Base |
3-4 |
| PDA Sales |
3-6 |
| Mobile Subscriber Base |
3-7 |
| Mobile Penetration |
3-9 |
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