| Chapter 1 Executive Summary |
|
| Overview |
1-1 |
| Executive Summary |
1-1 |
| |
|
| Chapter 2 Introduction |
|
| Introduction and Methodology |
2-1 |
| Introduction |
2-1 |
| Methodology |
2-2 |
| |
|
| Chapter 3 Overview of the Market |
|
| Overview of African Mobile Market |
3-1 |
| Introduction |
3-1 |
| Market Drivers and Restraints |
3-2 |
| Market Drivers |
3-2 |
| Lack of Infrastructure Necessitates Use of Mobile Phones |
3-2 |
| Remote Landscape and Difficult Terrain Increases Importance of Mobile Phones |
3-3 |
| Telecommunications Regulatory Reforms Encourage Investment |
3-4 |
| Privatisation and Market Liberalization Lead to Increased Competition Among Mobile Operators |
3-5 |
| Small Business Growth Relies on Mobile Phone Proliferation |
3-6 |
| Introduction of Value-Added Services Increases Demand for More Advanced SIM Technology |
3-7 |
| Market Restraints |
3-7 |
| Decrease in ARPU Levels Places Strain on Operator Revenues |
3-8 |
| Political Uncertainty and Conflict Discourages Investment |
3-9 |
| Expensive Handsets Limits Mobile Phone Penetration |
3-10 |
| Market Overview |
3-10 |
| Current Mobile Market in Africa |
3-10 |
| Significant African Mobile Market |
3-19 |
| Introduction |
3-19 |
| South Africa |
3-21 |
| Egypt |
3-24 |
| Democratic Republic of Congo (DRC) |
3-26 |
| Nigeria |
3-29 |
| Morocco |
3-32 |
| Ghana |
3-34 |
| Tunisia |
3-37 |
| Kenya |
3-38 |
| Cameroon |
3-41 |
| Sudan |
3-43 |
| Algeria |
3-45 |
| Promising Areas for Growth |
3-46 |
| Overview |
3-46 |
| Conclusions Reached |
3-50 |
| Conclusion |
3-50 |
| |
|
| Chapter 4 Operators |
|
| African Mobile Operators |
4-1 |
| Introduction |
4-1 |
| Pan-African Mobile Operators |
4-1 |
| Introduction |
4-1 |
| Celtel |
4-4 |
| Econet Wireless |
4-6 |
| MTN |
4-8 |
| Vodacom |
4-11 |
| Millicom |
4-12 |
| Areeba |
4-14 |
| Orange |
4-15 |
| Orascom |
4-17 |
| Vodafone |
4-18 |
| Operators in Key African Market |
4-19 |
| Safaricom |
4-19 |
| VMobile |
4-20 |
| Summation |
4-21 |
| Conclusion |
4-21 |
| |
|
| Chapter 5 The Questions |
|
| Respondents |
5-1 |
| Nature of Respondents |
5-1 |
| Role Within Organisation in terms of Card Issuance |
5-1 |
| Overview |
5-2 |
| Introduction |
5-2 |
| Number of New Subscribers in 2005 |
5-3 |
| New SIM Cards Purchased |
5-3 |
| Main Suppliers |
5-4 |
| Average SIM price |
5-5 |
| Competitive Pricing |
5-5 |
| SIM Card Operating System |
5-7 |
| Future SIM Operating System |
5-8 |
| Memory Density |
5-9 |
| Introduction |
5-9 |
| Current Memory Density in SIMs |
5-9 |
| SIMs Provided to New Users |
5-10 |
| Future Memory Density Norms |
5-11 |
| Demand for Duo SIMs |
5-11 |
| Widespread Application of 128MB Cards |
5-12 |
| SIM Functionality |
5-14 |
| Replacement of SIM by Other Form Factor |
5-14 |
| Services Currently Stored on SIM |
5-15 |
| Which Service have your Subscribers Shown the Highest Demand |
5-16 |
| Services to be Stored on SIM in Future |
5-17 |
| Appropriate Application Storage Site |
5-18 |
| Desirability of Memory Cards in Latest Handsets |
5-19 |
| Active SIM Renewal or Replacement Campaigns |
5-20 |
| Implementation Site |
5-21 |
| Cost of Replacing the SIMs |
5-22 |
| Incentive for Users |
5-23 |
| Criteria |
5-24 |
| Introduction |
5-24 |
| Price |
5-24 |
| Reputation of Smart Card Manufacturers |
5-25 |
| Reputation of Silicon Chip Manufacturer |
5-26 |
| Type of Browsing Technology |
5-28 |
| Reliability of Product |
5-29 |
| After Sales Service |
5-30 |
| Product Portfolio |
5-31 |
| Local Presence |
5-32 |
| Delivery Lead Time |
5-33 |
| Innovation |
5-35 |
| Value-added Services |
5-36 |
| Interoperability |
5-37 |
| Future |
5-38 |
| SIM Browsing Technology in Use |
5-38 |
| Likelihood of Replacement of SIM Browsing |
5-39 |
| Earning Potential of Data Services |
5-41 |
| Proprietary Technology on SIM Cards |
5-42 |
| Frequency of SIM Specification Alterations |
5-44 |
| SIM as Marketing Tool |
5-44 |
| M-Ticketing as Future Service |
5-45 |
| Mobile Payments as Current Service Offering |
5-46 |
| Mobile Number Portability as Market Issue |
5-48 |
| |
|
| Chapter 6 SIM Card Suppliers |
|
| Overview of SIM Suppliers to Africa |
6-1 |
| Introduction |
6-1 |
| Axalto |
6-2 |
| Company Overview |
6-2 |
| Perceived Service Levels |
6-3 |
| Bluefish Technologies |
6-4 |
| Company Overview |
6-4 |
| Perceived Service Levels |
6-5 |
| Gemplus |
6-5 |
| Company Overview |
6-5 |
| Perceived Service Levels |
6-6 |
| Giesecke and Devrient |
6-7 |
| Company Overview |
6-7 |
| Perceived Service Levels |
6-8 |
| NamITech |
6-9 |
| Company Overview |
6-9 |
| Perceived Service Levels |
6-10 |
| Oberthur Card Systems |
6-11 |
| Company Overview |
6-11 |
| Perceived Service Levels |
6-12 |
| Prism |
6-13 |
| Company Overview |
6-13 |
| Perceived Service Levels |
6-14 |
| Sagem-Orga |
6-15 |
| Company Overview |
6-15 |
| Perceived Service Levels |
6-16 |
| Xpon Card |
6-17 |
| Company Overview |
6-17 |
| Perceived Service Levels |
6-17 |
| Conclusion |
6-19 |
| Summation |
6-19 |
| |
|
| Chapter 7 Conclusion |
|
| Conclusions Reached |
7-1 |
| Conclusion Drawn |
7-1 |
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