| Chapter 1 Executive Summary |
|
| Introduction |
1-1 |
| Overview of the Market |
1-1 |
| |
|
| Chapter 2 Total European RFID Market for Automotive Aerospace and Industrial |
|
| Manufacturing |
|
| Overview and Definitions |
2-1 |
| Introduction |
2-1 |
| Technology Overview |
2-2 |
| Tags |
2-3 |
| Readers |
2-3 |
| Middleware and Software |
2-3 |
| Market Scope and Definitions |
2-4 |
| Vertical Markets |
2-4 |
| Geographical Regions |
2-5 |
| Market Dynamics and Revenue Forecasts |
2-5 |
| Market Engineering Measurement Analysis |
2-5 |
| Industry Challenges |
2-7 |
| Adequate Data Management Capabilities Required to Fully Realise the Benefits of RFID Implementation |
2-8 |
| Clear Identification of ROI is Hindering Quick Adoption |
2-8 |
| Multiplicity of Standards is Challenging Industry Development |
2-9 |
| Lack of Experience in Integrating Complex Systems is Having an Impact on New Entrants |
2-9 |
| Technical Challenge of RFID to System Integrators and Manufacturers |
2-10 |
| Complexity of Open-Loop Systems |
2-10 |
| European Legislation Challenges RFID Manufacturers |
2-11 |
| Competing Business Priorities Challenges RFID Investment |
2-11 |
| Cost of Implementation Challenges Adoption of RFID |
2-12 |
| Confusing Choice of Vendors and Suppliers Hampers Market Growth |
2-12 |
| IP Rights Issue Challenges Market Growth |
2-12 |
| Market Drivers |
2-13 |
| Efficient Manufacturing Underpinning Business Case for RFID |
2-13 |
| Necessity for Safe and Secure Delivery Compels RFID Adoption |
2-14 |
| Mandates from Governments and Key Industry Participants Driving Market Investments |
2-14 |
| Traditional Applications and Pilot Implementations Driving Market Growth |
2-15 |
| Greater End-user Awareness Leading to RFID Growth |
2-15 |
| Market Restraints |
2-16 |
| Unrealistic Expectations Deter Market Growth |
2-16 |
| Security of RFID Concerns Adopters |
2-16 |
| Unwillingness to Change Business Processes Hinders RFID Adoption |
2-17 |
| Exchange of Data Along the Supply Chain Restrain RFID Adoption |
2-17 |
| Consumer Privacy Concerns Industry Growth |
2-18 |
| Device Management Causes Concerns to Manufacturers |
2-18 |
| Revenue Forecasts |
2-19 |
| Market Trends |
2-27 |
| Demand Analysis |
2-27 |
| Pricing Trends |
2-30 |
| Tag Prices |
2-30 |
| Reader Prices |
2-31 |
| Software Prices |
2-31 |
| Distribution Trend Analysis |
2-32 |
| Emerging Technology Trends |
2-32 |
| Chip Technology |
2-33 |
| Tag Manufacturing |
2-33 |
| Data Process |
2-34 |
| Middleware and Software Technology |
2-34 |
| End-user Trends and Analysis |
2-35 |
| Trends in Manufacturing and Logistics |
2-35 |
| Snapshot of Key RFID Projects in Europe |
2-36 |
| Rolls Royce |
2-36 |
| Virgin Atlantic |
2-37 |
| ABB |
2-37 |
| KLM Equipment Services |
2-37 |
| Whirlpool |
2-37 |
| Adam Opel AG |
2-37 |
| MAN Nutzfahrzeuge AG |
2-38 |
| Peugeot |
2-38 |
| Volkswagen |
2-38 |
| Airbus SAS |
2-38 |
| Volvo |
2-39 |
| TNT Logistics |
2-39 |
| Trelleborg Industrial AVS |
2-39 |
| Dynamics of Market Competition |
2-40 |
| Competitive Structure |
2-40 |
| Threat of New Entrants |
2-41 |
| Bargaining Power of Buyers |
2-41 |
| Bargaining Power of Suppliers |
2-41 |
| Threat of Substitutes |
2-42 |
| Degree of Competition |
2-42 |
| Competitive Profiles |
2-42 |
| UPM Raflatac |
2-42 |
| Tagsys |
2-43 |
| Symbol Technologies |
2-43 |
| Intermec Technologies |
2-43 |
| Identec |
2-43 |
| Siemens |
2-44 |
| TagMaster |
2-44 |
| Inside Contactless |
2-44 |
| Philips Semiconductors |
2-44 |
| Smartcode Corporation |
2-45 |
| Identec Solutions |
2-45 |
| Texas Instruments |
2-45 |
| Overview of Strategic Conclusions |
2-46 |
| Strategic Conclusions and Recommendations |
2-46 |
| Data Synchronisation |
2-46 |
| Technology Selection |
2-46 |
| Effective Integration Essential |
2-47 |
| Complementary Nature of the RFID Value Proposition |
2-47 |
| Enterprise-Wide Approach to RFID Implementation |
2-48 |
| Cost Effectiveness and Strategic Vision |
2-48 |
| |
|
| Chapter 3 Strategic Analysis of Vertical Markets |
|
| Automotive Manufacturing |
3-1 |
| Market Overview |
3-1 |
| Market Engineering Measurement Analysis |
3-3 |
| Revenue Forecasts and Regional Analysis |
3-4 |
| Regional Analysis and Growth Projections |
3-6 |
| Western Europe |
3-7 |
| Scandinavia |
3-8 |
| Benelux |
3-10 |
| Eastern Europe |
3-11 |
| Aerospace Manufacturing |
3-13 |
| Market Overview |
3-13 |
| Market Engineering Measurement Analysis |
3-14 |
| Revenue Forecasts and Regional Analysis |
3-15 |
| Regional Analysis and Growth Forecasts |
3-17 |
| Western Europe |
3-18 |
| Scandinavia |
3-19 |
| Benelux |
3-21 |
| Eastern Europe |
3-22 |
| Industrial Manufacturing |
3-24 |
| Market Overview |
3-24 |
| Construction Industry |
3-24 |
| Oil and Gas Industry |
3-24 |
| Electronics Industry |
3-25 |
| Chemicals Industry |
3-25 |
| Market Engineering Measurement Analysis |
3-26 |
| Revenue Forecast and Regional Analysis |
3-27 |
| Regional Analysis and Growth forecasts |
3-29 |
| Western Europe |
3-30 |
| Scandinavia |
3-31 |
| Benelux |
3-33 |
| Eastern Europe |
3-34 |
| |
|
| Chapter 4 Appendix |
|
| Decision Support Database Tables |
4-1 |
| Number of Manufacturing Enterprises |
4-1 |
| Major Aerospace and Defense Companies |
4-4 |
| Database of Cars Production |
4-11 |
| GDP Contribution of Manufacturing Industry |
4-14 |
| Database of Total Number of Airports |
4-17 |
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