| Chapter 1 Executive Summary |
|
| Market Overview |
1-1 |
| Overview |
1-1 |
| |
|
| Chapter 2 Total North American Embedded Software Market for Passenger Cars |
|
| Overview |
2-1 |
| Market Overview |
2-1 |
| Technology Definition |
2-3 |
| Industry Structure |
2-4 |
| Software Value Chain |
2-4 |
| Market Dynamics |
2-4 |
| Market Drivers |
2-4 |
| Increasing Need to Replace Multiple Sub-systems |
2-5 |
| Rising Demand for Differentiation of Features |
2-5 |
| Augmenting Need for Intelligence |
2-6 |
| Increasing Demand for Higher Performance |
2-6 |
| Rising Need for Flexibility |
2-6 |
| Growth in Communication Electronics Encourages Growth of Software in Cars |
2-7 |
| Increasing Role of Semiconductors Suppliers Increases Software in Cars |
2-7 |
| Globalization Drives the Growth of the Automotive Software Market |
2-7 |
| Market Restraints |
2-8 |
| Need for Reliability Restrains the Penetration of Software in Cars |
2-8 |
| Need for Higher Levels of Investment Hinders Growth of Software in Cars |
2-8 |
| Lack of Standards Restrains the Use of Software in Cars |
2-9 |
| Lack of Well-defined Pricing Model is a Major Factor that can Impede the |
|
| Growth of Software in the Automotive Industry |
2-9 |
| Industry Challenges |
2-10 |
| Growing Complexity in Embedded Systems Poses a Challenge to Systems |
|
| Integrators and Software Developers |
2-10 |
| Lack of Standard Interface between Electronic Control Units Challenges |
|
| Car Manufacturers (OEMs) in the Integration of Electronic Systems |
2-11 |
| Lack of Systems Engineering Approach Resulting in Lack of Clarity |
2-11 |
| Automotive Software Industry Facing Challenges in Level of Abstraction with Hardware Platforms |
2-11 |
| Automotive Supply Chain Faces Knowledge Sharing Problem |
2-12 |
| Differentiated Application Software With Low-level Communication Protocol a |
|
| Major Concern among OEMs |
2-12 |
| Trend Analysis |
2-12 |
| Market Trends |
2-12 |
| Technology Trends |
2-13 |
| Software Development Trends |
2-15 |
| Pricing Models |
2-16 |
| Definition |
2-16 |
| Analysis |
2-17 |
| Evolution |
2-17 |
| Impact Analysis and Standards |
2-18 |
| Factors Influencing Software Technologies in Passenger Cars |
2-18 |
| Factors Influencing the Use of Software in the Power Train Feature |
2-18 |
| Factors Influencing the Use of Software in the Chassis and Active Safety Feature |
2-19 |
| Factors Influencing the Use of Software in the Body Electronics |
|
| and Passive Safety Feature |
2-19 |
| Factors Influencing the Use of Software in the Driver Infotainment Feature |
2-20 |
| Software Standards |
2-20 |
| Operating Systems |
2-21 |
| Communication System |
2-21 |
| Network Management Systems |
2-21 |
| OSEK Fault-tolerant Architecture |
2-22 |
| OSEK Implementation Language (OIL) |
2-22 |
| AUTOSAR Plays Crucial Role in the North America Automotive Industry |
2-22 |
| Establishment of a Standard Interface for Electronic Control Units |
2-22 |
| Creation of a Common Runtime Environment for Multiple |
|
| Electronic Control Units in Cars |
2-22 |
| Development of Platform- and Location-independent Software Components |
2-23 |
| Establishing Open Standards for Exchangeable Platforms among OEMs |
2-23 |
| Enable the Availability of Standard Hardware Platforms and a Platform-independent Software |
2-23 |
| Market Forecast Analysis |
2-24 |
| Overview |
2-24 |
| Total Forecast of Percent Cost of Software in Passenger Cars |
2-25 |
| Forecast Analysis by Vehicle Segment |
2-27 |
| Forecast Analysis by Software Technologies in Passenger Cars |
2-29 |
| Competitive Analysis |
2-31 |
| Competitive Landscape |
2-31 |
| |
|
| Chapter 3 North American Embedded Software Market in Passenger Cars |
|
| Market for Power Train Feature |
3-1 |
| Power Train Feature |
3-1 |
| Market for Chassis and Active Safety Feature |
3-3 |
| Chassis and Active Safety Feature |
3-3 |
| Antilock Braking Systems |
3-3 |
| Adaptive Cruise Control |
3-4 |
| Electronic Stability Program |
3-4 |
| Market for Body Electronics and Passive Safety Feature |
3-6 |
| Body Electronics and Passive Safety Feature Trends |
3-6 |
| Market for Driver Infotainment Feature |
3-8 |
| Driver Infotainment Feature |
3-8 |
| |
|
| Chapter 4 Profiles of Key Industry Participants in the North American Embedded Software in Passenger Car Market |
|
| Software Suppliers |
4-1 |
| Embedded Software Companies for Passenger Cars |
4-1 |
| IBM Corporation |
4-1 |
| Products |
4-1 |
| Strategies |
4-2 |
| Mentor Graphics Corp. |
4-2 |
| Products |
4-2 |
| Strategies |
4-3 |
| Microsoft Corporation |
4-3 |
| Products |
4-3 |
| Strategies |
4-3 |
| QNX Corporation |
4-4 |
| Products |
4-4 |
| Strategies |
4-4 |
| Vehicle Manufacturers |
4-5 |
| Passenger Car Manufacturers |
4-5 |
| BMW |
4-5 |
| DaimlerChrysler |
4-6 |
| Ford |
4-6 |
| Toyota Motor Corporation |
4-7 |
| |
|
| Chapter 5 Appendix |
|
| Decision Support Database |
5-1 |
| Total Vehicle Sales |
5-1 |
| Total Passenger Car Sales |
5-4 |
| Total Light Commercial Vehicle Sales |
5-6 |
| Abbreviations |
5-9 |
| Index to Abbreviations |
5-9 |