China TMT Market Overview

《China TMT Market Overview》简介：

　　This report gives an overview of the development of China's TMT (Telecom,Media and Technology) market, and provides market updates and forecasts.

　　In 2007, the China telecom industry developed steadily, but the growth rate of each sector was quite different. Revenue from mobile service and fixed data service greatly exceeded the overall growth rate of the telecom industry, whereas the weight of revenue from fixed local call and long-distance call services gradually decreased.

　　In 2007, a stable economic environment created an opportunity for telecom industrial reform, service quality improvement and technology development. By the end of 2007, revenue from the telecom operation sector reached RMB 71.5 billion. In 2008, the large-scale launch of 3G will not suddenly make big profits, but relative investment will increase by about 11%.

　　By the end of 2006, the users of fixed-phone, mobile phone and broadband respectively reached 367.81 million, 461.1 million and 104.4 million. There is an obvious migratory trend from fixed-phones to mobile phones.

　　In 2007, the mobile VAS experienced a mushrooming of various new services. Although technical restrictions and an unsound market situation exerted a negative influence on the large-scale launch of various new mobile VAS, it is expected that in 2008 most 3G related mobile VAS will experience fast development, which will in turn promote growth in the traditional 2G and 2.5G VAS market.

　　In the years of 2006 and 2007, China telecom industry gradually transformed from an industry providing traditional service to an industry that is involve in various information services. The trials of 3G, IPTV and even 4G achieved some success. The launch of 3G in four cities in late 2007 in particular greatly stimulated the confidence of both equipment providers and operators on TD-SCDMA.

　　Operators are experiencing a transition stage. China Telecom is emphasizing its informationization trend, China Netcom is focusing on broadband as a new strategy, China Mobile is accelerating the integration of their mobile VAS value chain, and China Unicom is pursuing an advanced brand strategy to prepare for the 3G period.

　　Telecom equipment providers are facing more fierce competition. The existence of the scale economics effect is forcing them to cooperate or even merge with each other, which geographically enlarges the market and enriches their own product portfolio. After the marriage of Alcatel and Lucent, and Siemens and Nokia, the market will witness more strategic cooperation in the near future.

《China TMT Market Overview》目录：

EXECUTIVE SUMMARY	1

1 CHINA TELECOM MARKET OVERVIEW	3
1.1 MARKET SIZE & GROWTH	3
1.2 COMPETITIVE LANDSCAPE	4
1.3 MARKET ENVIRONMENT	7
1.3.1 REGIONAL DIFFERENCES	7
1.3.2 FIXED-LINE TO MOBILE MIGRATION	8
1.3.3 LONG-DISTANCE CALL MARKET GOING IP	9
1.3.4 BROADBAND GETTING A BROAD AUDIENCE	9
1.4 REGULATORY ANALYSIS	10
1.4.1 KEY REGULATORY ORGANIZATIONS	10
1.4.2 WTO ACCESSION AGREEMENT	11

2 CHINA TELECOM MARKET TRENDS	12
2.1 CUSTOMER TRENDS ANALYSIS	12
2.2 TECHNOLOGY TRENDS ANALYSIS	14
2.2.1 3G	14
2.2.2 TD-SCDMA	15
2.2.3 WIMAX	19
2.2.4 IPTV	23
2.3 REGULATORY TRENDS ANALYSIS	26
2.3.1 TELECOM INDUSTRY RESTRUCTURING	26
2.3.2 3G LICENSING	27

3 CHINA TELECOM EQUIPMENT AND HANDSET MARKET OVERVIEW	28
3.1 TELECOM EQUIPMENT MARKET OVERVIEW	28
3.2 HANDSET MARKET OVERVIEW	30

4 CHINA MOBILE VAS MARKET OVERVIEW	32
4.1 MARKET SIZE & GROWTH	32
4.2 LIFE CYCLE AND VALUE CHAIN	33
4.3 KEY SERVICE TRENDS	34

5 CHINA INTERNET MARKET OVERVIEW	39
5.1 MARKET SIZE & GROWTH	39
5.2 ANALYSIS OF INTERNET USERS	39
5.3 KEY SERVICE TRENDS	41
5.3.1 SEARCH ENGINE	41
5.3.2 ONLINE GAME	41
5.3.3 E-COMMERCE	42
5.3.4 ONLINE VIDEO	42

LIST OF FIGURES
Figure 1-1: China Telecom Market Size by Subscriber (2001-2007)	3
Figure 1-2: Telecom Penetration Rate among Asian Countries (2006)	4
Figure 1-3: China Telecom Market Share by Revenues (2006)	5
Figure 1-4: Key Chinese Telecom Operators’ Performance Benchmarks (2006)	6
Figure 1-5: China Regional Telecom Revenue & Growth Comparison (2006-2007)	8
Figure 1-6: Mobile and Fixed-line New Addition Market (2003-2007)	8
Figure 1-7: Long-distance Call Traffic (2004-2007)	9
Figure 1-8: Broadband Penetration in China (2004-2007)	10
Figure 2-1: Percentage of Living Expenses by Income Group (2006)	12
Figure 2-2: Pre-paid and Post-paid Subscriber Breakdown (2006)	13
Figure 2-3: Operators’ Revenue Breakdown by Data and Voice Services (2006)	13
Figure 2-4: Schedule of First- and Second-Stage TD-SCDMA Trials	16
Figure 2-5: Schedule of TD-SCDMA Massive Network Technology Application Trials	17
Figure 2-6: Trial Networks for TD-SCDMA Mass Network Technology Application Trials	17
Figure 2-7: TD-SCDMA Wireless Equipment Market Share (by number of lines)	18
Figure 2-8: China IPTV User Forecast (2005-2010)	23
Figure 3-1: Sales Revenue of China Telecom Equipment Market (2003-2007)	28
Figure 3-2: Chinese 3G Network Investment Forecast (2007-2012)	29
Figure 3-3: Huawei & ZTE Performance Overview	30
Figure 3-4: China Handset Market Sales by Unit (2003-2007)	30
Figure 3-5: Competitive Landscape in China Handset Market (2007)	31
Figure 4-1: Mobile VAS Market Size in China (2003-2010)	32
Figure 4-2: Mobile Operators’ Value Added Service Revenue Breakdown (2006)	34
Figure 4-3: Mobile Music Market Size in China (2006-2010)	35
Figure 4-4: Mobile Internet Market Size in China (2006-2010)	36
Figure 4-5: Mobile Search Market Size in China (2006-2010)	37
Figure 4-6: Mobile Game Market Size in China (2006-2010)	38
Figure 5-1: China Internet Market Size & Growth (2003-2006)	39
Figure 5-2: Internet User Demographics in China (2006)	40
Figure 5-3: 2006 Revenue and Operating Margin of Top 3 Online Gaming Players	41
Figure 5-4: China Online Video Market Size (2005-2008)	43

LIST OF TABLES
Table 1-1: The General Business Scope of Major Chinese Telecom Operators	5
Table 1-2: Permitted Foreign Ownership Percentage and Geographic Restriction for Foreign-invested Telecommunications Enterprises in China	11
Table 2-1: China 3.5GHz Bidding Result	20
Table 2-2: China Netcom’s Selected IPTV Deployments Overview	24
Table 2-3: China Telecom’s Selected IPTV Deployments Overview	25
Table 2-4: China IPTV Services and Regulatory Authorities	25
Table 2-5: China Telecom Industry Restructuring Scenarios	26
Table 2-6: 3G Licensing and Operator Restructuring Scenario	27
Table 4-1: Future Growth Drivers for Mobile VAS Market in China	33

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