2008 Annual Report on China’s Bedding Industry

Two Development of textile industry	9
Section One Development of textile industry of 2007	9
First, developing state analysis of textile industry of 2007	9
Second, characteristic analysis of China textile industry economical operation of 2007	20
Third, textile industry will keep increasing steadily in 5-10 years	21
Section Two Current situation analysis of textile market of our country of 2007	25
First, transform of textile industry creates the market chance	25
Second, textile industry standard plan analysis in 2007	29
Third, China's famous brand analysis of textile and clothing industry in 2007	30
Fourth, development trend of textile industry of 2008	30
Fifth，the world textile industry appear great integration of 2015	37
Section Three Operation analysis of China textile industry in 2007	39
First, the first ten enterprises of income from sales of textile industry in 2007	39
Second, the main economic indicator analysis of textile industry in 2007	41
Section Four Development plan analysis of textile industry in 'Eleventh Five-Year Plan' period	107
First, establishment of textile industry “the eleventh five-year plan “standardized development plans	107
Second, the re-set target of development of textile industry in “the eleventh five-year plan “	109
Third, textile industry will give priority todevelop the new material in 'Eleventh Five-Year Plan' period	110
Fourth, structure adjust efforts of textile industry continue and strengthen in “the eleventh five-year plan “	111
Fifth, China textile industry must take the road to recycle economy in “the eleventh five-year plan “	118

Chapter Three Analysis of development state of household textile industry	122
Section One The market situation of household textile of world some countries	122
First, U.S.A. household textile market analysis	122
Second, France household textile market analysis	126
Third, Japanese household textile market analysis	128
Fourth, products trend of European household textile	130
Section Two Current situation analysis of market of household textile industry	133
First, demand analysis of Chinese household textile market	133
Second, household textile industry breaks through developmental bottleneck analysis	136
Third, development potentiality of household textile	137
Fourth, household textile appear beautiful prevailing custom	139
Fifth, fashion trend of household textile products	140
Section Three Development trend of household textile industry of 2008	144
First, trade amalgamation of household textile brand become a trend	144
Second, green household textile——the ones that emerge newly in household textile trade outshine others	146
Third, household textile industry faces the opportunity and has a bright future	148
Fourth, household textile market's developing focus in 2008	150
Fifth, household textile industry's prospect prediction in 2008	151
Sixth, international household textile’s fashion trend in 2008	154

Chapter Four Current situation analysis of bedding industry in 2007	156
Section One Current situation of the development of bedding industry	156
First, current situation of the development of bedding industry	156
Second, China bedding industry's brand marketing trend is obvious	158
Third, bedding market is getting prosperous at the end of the year of 2007	159
Fourth, development prospect of China bedding industry	161
Section Two Imports and exports analysis of bedding in 2007	162
First, imports analysis of bedding in 2007	162
Second, exports analysis of bedding in 2007	166
Third, bedding export of our country increase steadily in 2007	170
Section Three Current situation analysis of bedding market in 2007	172
First, trick of bedding is changeable	172
Second, bedding’s new concept	173
Section Four Market situation of bedding’s categorised products	178
First, pillow	178
Second, bedsheet	181
Third, bedspread	182
Fourth, cotton terry blanket	184
Fifth, blanket	186
Section Five Supply and demand state analysis of bedding network market	188

Chapter Five Subdividion market analysis of bedding in 2007	204
Section One Current situation analysis of wedding celebration bedding	204
First，consumption of wedding celebration bedding tend to the brand	204
Second, consumers bought the famous brand and asked the high quality	206
Third, the comfort will be chosen first	207
Fourth, do not adhere rigidly to the color	207
Section Two Down bedding market analysis	208
First, consumption pattern change	208
Second, expand domestic market share	210
Section Three Bedding trade's consumption demand analysis	212
First, consumption characteristic analysis	212
Second, consumption tendency analysis	213
Third, competition environmental analysis	214
Fourth, factor analysis which influence bedding demand	215
Section Four Current situation of popularity of bedding	216
First, color coordinate, bedding inject the fresh romantic breath into family	216
Second, Hi-Tech bedding is in one's favour in summer	217
Three, bedding trend analysis in spring of 2007	219
Fourth, warm tones bedding crane one's neck to look into the distance autumn and winter market	222
Section Five Popular trend analysis of bedding	223
First, color play protagonist	223
Second, the newest technological analysis	224
Third, market prospects analysis	230

Chapter Six regional market analysis of bedding	239
Section One Bedding market analysis by region	239
First, basic situation of Zhengzhou household textile market	239
Second, Hefei household textile market analysis	242
Third, Changsha household textile market analysis	246
Fourth, Anhui household textile market analysis	252
Fifth, Wenzhou household textile market analysis	257
Section Two Industrial base analysis of household textile	269
First, analysis of Suining base	269
Second, analysis of Pujiang base	271
Third, analysis of Haining base	277
Fourth, analysis of Nantong base	282
Fifth, analysis of Binzhou base	292
Sixth, analysis of Wendeng base	296
Seventh, analysis of Yangpu base	301
Eighth, analysis of Xiqiao base	303

Chapter Seven Relevant trade analysis of bedding	305
Section One Current situation analysis of surface fabric market	305
First, classification and comparison of surface fabric	305
Second, technological innovation on bedding surface fabric	307
Third, quotations analysis of domestic surface fabric of 2007	309
Fourth, development of China household textile surface fabric	311
Fifth, popular trend analysis of surface fabric market	313
Section Two Development analysis of down feather	314
First, development history of down products	314
Second, characteristic of down products	315
Third, manufacturing process of down products	317
Fourth, operation method of down products	319
Fifth, development trend of down products	321

Chapter Eight Bedding trade's marketing analysis	323
Section One Marketing channel analysis of bedding	323
First, channel choice of bedding enterprises	323
Second, bedding wants to take the way of monopolization	326
Third, the current situation and question analysis of bedding Chain operation	330
Section Two Channel terminal analysis of bedding	332
First, emporium	333
Second, monopolized shop	335
Third, large professional sales field	339
Section Three Marketing tactics analysis of bedding	347
First, a bit more centralized tactics of Chain operation	347
Second, promotion tactics of Chain operation	347
Third, channel tactics of chain operation	348
Fourth, implementation tactics of logistics distribution and managing of the chain operation	350
Section Four Three kinds of motive force of successful brand of household textile	354
First, product strength	355
Second, image strength	357
Third, service strength	358
Section Five Bedding trade's brand marketing tactics	359

Chapter Nine Bedding trade's competition analysis	363
Section One Competition pattern analysis of bedding	363
First, distribution shape of demand market	363
Second, distribution of competition enterprises	363
Third, enterprise's competitive environment	364
Section Two The competitions of household textile enterprises	365
First, household textile trade's price war analysis in 2008	365
Second, household textile trade's brand competition analysis	368
Third, household textile trade's competition change analysis	377
Section Three Bedding trade's competition focus	382
First, functional competition	383
Second, new material competition	385
Third, competition of fashion	393
Fourth, competition of bedding culture	395
Fifth, competition of advertising	396
Sixth, competition of quality	399
Seventh, competition of marketing way	399
Eighth, competition of informationization	402
Section Four The competitive strategies of bedding enterprises	403
First, Mendale household textile grabs bedding new market	403
Second, LuoLaihousehold textile starts systematized many brand strategy	406
Third, FuAnNa reflects the famous-brand demeanour with the capability	407
Fourth, bedding trade company's activity tactics	415
Fifth, the competitive strategies of bedding enterprises	422

Chapter Ten Key enterprises analysis of bedding	429
Section One Mendale	429
First, company's overview	429
Second, company's brand	435
Third, company's strategy	438
Fourth, company's trends	445
Section Two LuoLai	446
First, company's overview	446
Second, company's brand	449
Third, company's tactics	463
Fourth, company's trends	472
Section Three Jalice	478
First, company's overview	478
Second, company's strategy	478
Third, company's trends	481
Section Four MengLan	482
First, company's overview	482
Second, company's brand	487
Third, company's strategy	493
Fourth, company's trends	498
Section Five FuAnNa	500
First, company's overview	500
Second, company's brand	502
Third, company's strategy	507
Fourth, company's trends	515
Section Six Tevel	517
First, company's overview	517
Second, company's brand	519
Third, company's strategy	520
Fourth, company's trends	525
Section Seven Homes	526
First, company's overview	526
Second, company's brand	527
Third, company's strategy	528
Fourth, company's trends	531
Section Eight XiYingMen	533
First, company's overview	533
Second, company's brand	536
Third, company's strategy	537
Fourth, company's trends	539

Chapter Eleven Bedding trade's advantages and disadvantages analysis	544
Section one Problem that bedding of our country exists	544
First, autonomous innovation is weak	544
Second, lack deep cultural intension of brand	547
Third, The enterprises which pay attention to construction of brand image are few	548
Fourth, ignore trade information	549
Fifth, the market is confused	551
Sixth, lack the stereoscopic marketing network	553
Section two Advantage of bedding of our country	554
First, the raw materials for production are complete and sufficient	554
Second, workforce resources are abundant	555
Third, domestic demand stabilize and increase rapidly	555

Chapter Twelve Development trend analysis of bedding	557
Section one Popular trend analysis of bedding	557
First, development trend of future bedding	557
Second, competition development trend of bedding market	558
Third, development trend of children bedding	562
Fourth, development trend of bedding demand	566
Fifth, Chance which household textile enterprises develop above average at 2008 Olympic Games	568
Six, development trend of surface fabric and color in 2008-2009	569
Section two Future development trend of bedding trade	570
First, trend analysis of market	570
Second, competition environment analysis in the future	573
Section three The five major development trends of China household textile trade	576
First, development trend of market	576
Second, consumption demand trend	577
Third, evolvement trend of brand	578
Fourth, channel mode trend	579
Fifth, terminal innovative trend	581
Section four International down bedding market's fashion trend	583
First, domestic down bedding market's current situation and prospect	584
Second, tactics that expand domestic down bedding market	587
Section five Bedding trade's competition trend of 2009	589
First, household textile trade will shuffle and begin to show an inkling in 2009	590
Second, individual character wind of bedding continues blowing	591
Third, the natural wind of bedding nationality attacks people	592
Fourth, American and Europen classical wind of bedding resumes	592

CHART CONTENTS
Chart The export situation of textile and clothing of our country to main countries and regions in January - August of 2007	11
Chart Average price tendency picture of the domestic short-fiber terylene in 2006 - September of 2007	13
Chart Price index of cotton of our country in August of 2006 - August of 2007	18
Chart The acceleration rate of value of export by consignment of textile and light industry of our country monthly in August of 2006- August of 2007	19
Chart The first ten enterprises of income from sales of textile industry in February of 2007	39
Chart The first ten enterprises of income from sales of textile industry in May of 2007	39
Chart The first ten enterprises of income from sales of textile industry in August of 2007	40
Chart The first ten enterprises of income from sales of textile industry in November of 2007	40
Chart The national total of main economic indicator of textile industry in January - November of 2007	41
Chart The total of main economic indicator of textile industry of Beijing in January - November of 2007	43
ChartThe total of main economic indicator of textile industry of Tianjin in January - November of 2007	45
Chart The total of main economic indicator of textile industry of Hebei in January - November of 2007	47
Chart The total of main economic indicator of textile industry of Shanxi in January - November of 2007	49
Chart The total of main economic indicator of textile industry of the Inner Mongol in January - November of 2007	52
Chart The total of main economic indicator of textile industry of Liaoning in January - November of 2007	54
Chart The total of main economic indicator of textile industry of Jilin in January - November of 2007	56
Chart The total of main economic indicator of textile industry of Heilongjiang in January - November of 2007	58
Chart The total of main economic indicator of textile industry of Shanghai in January - November of 2007	60
Chart The total of main economic indicator of textile industry of Jiangsu in January - November of 2007	62
Chart The total of main economic indicator of textile industry of Zhejiang in January - November of 2007	65
Chart The total of main economic indicator of textile industry of Anhui in January - November of 2007	67
Chart The total of main economic indicator of textile industry of Fujian in January - November of 2007	69
Chart The total of main economic indicator of textile industry of Jiangxi in January - November of 2007	71
Chart The total of main economic indicator of textile industry of Shandong in January - November of 2007	73
Chart The total of main economic indicator of textile industry of Henan in January - November of 2007	75
Chart The total of main economic indicator of textile industry of Hubei in January - November of 2007	77
Chart The total of main economic indicator of textile industry of Hunan in January - November of 2007	79
Chart The total of main economic indicator of textile industry of Guangdong in January - November of 2007	81
Chart The total of main economic indicator of textile industry of Guangxi in January - November of 2007	83
Chart The total of main economic indicator of textile industry of Hainan in January - November of 2007	85
Chart The total of main economic indicator of textile industry of Chongqing in January - November of 2007	87
Chart The total of main economic indicator of textile industry of Sichuan in January - November of 2007	89
Chart The total of main economic indicator of textile industry of Kweichow in January - November of 2007	91
Chart The total of main economic indicator of textile industry of Yunnan in January - November of 2007	93
Chart The total of main economic indicator of textile industry of Tibet in January - November of 2007	95
Chart The total of main economic indicator of textile industry of Shaanxi in January - November of 2007	97
Chart The total of main economic indicator of textile industry of Gansu in January - November of 2007	99
Chart The total of main economic indicator of textile industry of Qinghai in January - November of 2007	101
Chart The total of main economic indicator of textile industry of Ningxia in January - November of 2007	103
Chart The total of main economic indicator of textile industry of Xinjiang in January - November of 2007	105
Chart The place that consumers buy household textile products	124
Chart Circulation channel of Japanese household textile	130
Chart Form of demand market of China household textile industry	134
Chart The main factor that influence China household textile industry	135
Chart Imports data of bedding in January of 2007	162
Chart Imports data of bedding in February of 2007	163
Chart Imports data of bedding in March of 2007	163
Chart Imports data of bedding in the first quarter of 2007	163
Chart Imports data of bedding in April of 2007	163
Chart Imports data of bedding in May of 2007	164
Chart Imports data of bedding in June of 2007	164
Chart Imports data of bedding in the second quarter of 2007	164
Chart Imports data of bedding in July of 2007	164
Chart Imports data of bedding in August of 2007	165
Chart Imports data of bedding in September of 2007	165
Chart Imports data of bedding in the third quater of 2007	165
Chart Imports data of bedding in October of 2007	165
Chart Imports data of bedding in November of 2007	166
Chart Imports data of bedding in the fourth quater of 2007	166
Chart Exports data of bedding in January of 2007	166
Chart Exports data of bedding in February of 2007	167
Chart Exports data of bedding in March of 2007	167
Chart Exports data of bedding in the first quarter of 2007	167
Chart Exports data of bedding in April of 2007	167
Chart Exports data of bedding in May of 2007	168
Chart Exports data of bedding in June of 2007	168
Chart Exports data of bedding in the second quarter of 2007	168
Chart Exports data of bedding in July of 2007	168
Chart Exports data of bedding in August of 2007	169
Chart Exports data of bedding in September of 2007	169
Chart Exports data of bedding in the third quater of 2007	169
Chart Exports data of bedding in October of 2007	169
Chart Exports data of bedding in November of 2007	170
Chart Exports data of bedding in the fourth quater of 2007	170
Chart Top 20 main selling market of blanket	187
Chart The top ten blanket brand of our country's large-scale market	187
Chart The purchase forms of bedding series on network market in the 8th - the 15th of January, 2007	188
Chart The supply and demand forms of bedding series on network market in the 8th - the 15th of January, 2007	188
Chart The purchase forms of bedding series on network market in the 15th - the 22nd of January, 2007	189
Chart The supply and demand forms of bedding series on network market in the 15th - the 22nd of January, 2007	189
Chart The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007	190
Chart The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007	191
Chart The purchase forms of bedding series on network market in the 29th of January – the 5th of February, 2007	191
Chart The supply and demand forms of bedding series on network market in the 29th of January – the 5th of February, 2007	192
Chart The purchase forms of bedding series on network market in the 5th – the 12th of February, 2007	192
Chart The supply and demand forms of bedding series on network market in the 12th - the 19th of February, 2007	193
Chart The purchase forms of bedding series on network market in the 12th - the 19th of February, 2007	194
Chart The supply and demand forms of bedding series on network market in the 5th - the 12th of March, 2007	194
Chart The purchase forms of bedding series on network market in the 5th - the 12th of March, 2007	195
Chart The supply and demand forms of bedding series on network market in the 12th - the 19th of March, 2007	195
Chart The purchase forms of bedding series on network market in the 12th - the 19th of March, 2007	196
Chart The purchase forms of bedding series on network market in the 19th - the 26th of March, 2007	196
Chart The supply and demand forms of bedding series on network market in the 19th - the 26th of March, 2007	197
Chart The supply and demand forms of bedding series on network market in March 26 - April 2, 2007	197
Chart The purchase forms of bedding series on network market in March 26 - April 2, 2007	198
Chart The purchase forms of bedding series on network market in the 2nd - the 9th of April, 2007	198
Chart The supply and demand forms of bedding series on network market in the 2nd - the 9th of April, 2007	199
Chart The supply and demand forms of bedding series on network market in the 23rd - the 30th of April, 2007	199
Chart The purchase forms of bedding series on network market in the 23rd - the 30th of April, 2007	200
Chart The supply and demand forms of bedding series on network market in April 30 - May 7, 2007	200
Chart The purchase forms of bedding series on network market in April 30 - May 7, 2007	201
Chart The purchase forms of bedding series on network market in the 14th – the 21th of May, 2007	201
Chart The supply and demand forms of bedding series on network market in the 14th – the 21th of May, 2007	202
Chart The supply and demand forms of bedding series on network market in the 21st - the 28th of May, 2007	202
Chart The purchase forms of bedding series on network market in the 21st - the 28th of May, 2007	203
Chart Characteristics of different surface fabric	307
Chart Every channel proportion form of Shenyang bedding	324
Chart Every channel proportion form of Nanjing bedding	325
Chart Every channel proportion form of Shanghai bedding	325
Chart The reason that influence consumption of household textile	354
Chart Chinese commercial network of Mendale Company	431
Chart The domestic distribution table of monopolization site of Mendale Company	432
Chart Proportion structure chart of distribution site of all district of Mendale Company	434
Chart Comparison chart of distribution quantity and average quantity of every area site of Mendale Company	444
Chart The comparison chart of distribution data of management site of Jalice domestic market	480
Chart The enterprises under Qingdao XiYingMen group	536
Chart Development stage chart of bedding trade	572
Chart Development stage of bedding market	573
Chart Structure chart of bedding products	574

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