《Analysis Report on the Market Research and Prospect of China's Chain Catering Industry during 2008-2010》简介：
Chain-store operation has been largely applied in China's catering industry since ten years ago. Meanwhile，there come up many national food & beverage chain enterprises such as Tanyutou，Xiaotianer，Dezhuang，RBT，Donglaishun，Dicos，Yonghe King，Little Sheep，Xiaotudou，etc.
China's large scale chain catering operation especially the regular chain business develops powerfully. Fast-food，meals on wheel and take-out，hotpot chain store and group mess develop quickly. The chain-store operation has become the main operation style. Among them，the operation scale of fast-food overruns the scale of dinner in eastern provinces. China's chain catering industry mainly distribute to eastern provinces and big cities. But the speed of penetrating to western provinces and middle-sized cities is accelerating.
In 2006，the number of china's above-limits chain catering group（enterprise）amounts to 349，increasing 16.33%； the number of store is 11360，increasing 33.43%； the business area is 5，882，000 square meters，increasing 50.51%； the number of seat served is 2，748，000，increasing 37.13%； the business revenue is 55.19 billions Yuan，increasing 41.91%.
But at the same time of fast extending of chain catering industry，there is gradually exposing inner problems such as lacking brand management，increasing of franchisee's disputes，went short of human resources，weak training power，behindhand delivery technology and system，and difficulty in product's standardizing，etc. And the external food security crisis problems in hotpot ingredients and Tony red，force the restaurant chain enterprises in the predicament constantly searching for solutions to mature. Sense from a strategic level，management，brands，culture and business model will constitute a solid foundation for catering enterprises，and only they can help catering enterprises to success as four legs of chain operation.
China's food era of big profits has become history. And mass and rational consumption become the mainstream. Therefore，only merger and conglomeration，and taking the road of chain operations and scale economy are the best options of survival and development.
Chain management is not only enterprises to improve the efficiency and lower the cost of operation，more importantly，to help enterprises to breakthrough management bottlenecks in the development. Chain operation has the advantages in cost，price and superior service.
This report describes thoroughly the operation environment of China's Chain Catering industry，primarily studies and predicts the long-term and short-term trend of the development and demand change of downstream industry. Aim at the opportunity and threat which the current industry faces，put forward the investment and stratagem advices of the development of chain catering industry. This report helps the chain catering industry exactly grasp the development tendency； correctly formulate the enterprise's competition stratagem and investment stratagem. Our main sources are in National Bureau of Statistics of China，State Information Center，China Customs，Electric Machinery Association and other authoritative specialty institute and the practical research and study of our center. This report conforms the data resources and expert resources of lots of authoritative institutes，abstracts the precise and appropriate and valuable advices from lots of data，combines the environment which the industry locates，researches and analyzes many points of view from theory to practice and from macroscopic view to microcosmic view and the conclusion and viewpoint strives to reach the unification of prophecy，practicability and feasibility. It is an elaborate report by the expert group for taking one year of time through the market research and data collection. It is one of the important decision-making basis for the relative investment company and government department exactly grasping the industry development trend and discerning the competition pattern in the industry，evading the operation and investment risk，working out the correct competition and investment risk，working out the correct competition and investment stratagem decision，has the important reference value. |
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