《Inside QQ - Learning from China’s leading online community》简介：
Whether you are an Internet company, a SNS startup, a telecom or media group, an investor, or simply interested in knowing more, here are more reasons that will support your intuition:
• First, Tencent is the world’s largest IM service (270 million accounts vs. MSN’s 250 million) and casual gaming portal.
o How can you gather such a large user base?
o How to keep them interested?
• Second, Tencent’s revenues will be in excess of 400 million USD in 2007, most of it coming from non-advertising services.
o What are those services?
o How can they make users pay for Internet services?
o What are the successful business models at work to achieve such results?
• Third, for numerous Chinese users, QQ is synonymous with Internet
o What is the social impact of QQ?
o What kind of economy & ecosystem are being created around the service?
• Last, Tencent is considered as China’s greatest Internet success
o What are Tencent’s latest strategic moves?
o What is their ambition for overseas markets? |
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