North American Healthcare Communication Service and Solution Markets

《North American Healthcare Communication Service and Solution Markets》简介：

　　This Frost & Sullivan research service titled North American Healthcare Communication Service and Solution Markets provides a detailed overview of the operational and technology trends impacting the healthcare services sector. Specifically, the study focuses on healthcare firms engaged in providing ambulatory care services, hospitals, nursing and residential care, and social assistance services (such as drug rehabilitation). The study also analyzes IT/telecom adoption and spending trends within the healthcare vertical. Moreover, the study also highlights buyer behavior with regard to purchase and implementation of advanced solutions. In this research, Frost & Sullivan's expert analysts thoroughly examine traditional and next-generation telecom and IT solutions including voice and data services, managed services, and business continuity solutions.

　　Rising Healthcare Costs Drive Revenue Growth

　　The North American healthcare services market generated $1.9 trillion in 2007 and is likely to continue to realize revenue growth over the next several years due to the rising healthcare costs as well as the growing demand for various healthcare services, primarily across the United States. From a technology utilization perspective, the healthcare vertical continues to increase its reliance on various technologies including automation in order to improve patient care as well as reduce long-term operating costs. Moreover, due to the need to reduce the incidence of medical errors and the resulting medical malpractice litigation, healthcare service providers are further likely to invest in IT/telecom solutions that limit the manual processing of various activities such as prescription fulfillment.

　　However, despite the relatively strong revenue growth within the overall sector, many healthcare firms continue to struggle with profitability and cash flow issues due to rising operating costs. Moreover, increasing regulatory compliance requirements and limited availability of skilled workforce are creating operating challenges for healthcare firms. "As far as regulation is concerned, the healthcare sector continues to face several compliance issues related to the Healthcare Insurance Portability and Accountability Act (HIPAA)," notes the analyst of this research service. "These issues range from process changes mandated by the regulation (patient record management) to the implementation of information technology to allow for efficient and effective transaction processing."

　　Increased Investment in IT and Telecom Solutions to Improve Operational Efficiency and Profitability

　　While the healthcare vertical lags behind some of the other verticals such as financial services (including insurance), demand for telecom and IT solutions continues to grow, as healthcare organizations seek to improve operational efficiency and profitability. Immersed in significant financial obligations (debts), organizations such as the Hospital Corporation of America (HCA) and others are turning to technology such as barcodes and web-based facility/provider locator applications in order to reduce process errors as well as automate non-revenue generating activities. In addition, healthcare firms are using technologies such as computerized physician order entry systems in order to reduce prescription errors and hence, the incidence of medical malpractice law suits.

　　Overall, competition among IT/telecom vendors vying for a share of the healthcare market is expected to intensify as the sector offers revenue growth opportunities in a variety of areas including managed/hosted solutions, technology migration and convergence, as well as implementation of advanced applications such as voice over WLAN. "Applications such as telemedicine are likely to increase in popularity as healthcare operators implement these solutions for patient treatment as well as teaching/education purposes," says the analyst. "Rising business-continuity and disaster-recovery needs among healthcare providers are also likely to further drive investment in infrastructure and facilities as well as stir greater interest in IT/telecom network/application outsourcing (such as hosted telephony)."

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