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《2008 North American Consumer Mobile Communications Outlook》简介：
This Frost & Sullivan research service titled 2008 North American Consumer Mobile Communications Outlook provides an overview of the major trends in the U.S. and Canadian markets. The consumer outlook is focused on mobile consumer applications, and is accompanied by a companion study on the North American enterprise mobile communications markets.
Surge in Wireless Data Usage Expected in the North American Mobile Market
Although the mobile communications market in North America is close to saturation, wireless data usage is likely to go up. Mobile service providers are expected to push for wireless networks as the primary means of communications. In 2007, this market was characterized by high-speed networks, the emergence of the prepaid segment, third generation (3G) and fourth generation (4G), slowing subscriber growth rates, mobile advertising and search, mobile social networking, mobile banking and payments, location-based services, and mobile broadcasting. These trends are expected to continue in 2008 and beyond. The industry is now deploying technologies such as Worldwide Interoperability for Microwave Access (WiMAX), High-Speed Downlink Packet Access/High-Speed Uplink Packet Access (HSDPA/HSUPA), and Cdma2000 1xEVDO Rev.A.
Even as service providers are using revenue-maximizing strategies such as providing mobile advertising and wireless data services, voice is likely to be the primary source of revenue. This is expected to lead to price competition in this market. 3G services are expected to increase and impact data revenues with more consumers owning 3G-capable devices. “Mobile data revenues are expected to increase in 2008,” states the analyst of this research. “While messaging will continue being the primary contributor to the mobile data revenue pie, 3G services and premium mobile content will also be strong segments.”
Growth of Off-portal Mobile Content and Services Set to Ring in Revenues
“The off-portal segment is expected to become an important contributor to the North American mobile communications markets,” notes the analyst. “While considerable uptake of off-portal mobile content services is already witnessed in the United States, the Canadian markets are still dominated by on-deck services.” Service providers have undertaken various initiatives to improve uptake of off-portal content and services. Mobile social networking sites, both off-portal and on-deck, have increased and are being used more frequently. Meanwhile, mobile advertising has opened up newer possibilities for off-portal providers as well.
In the United States, mobile operators see off-portal as an attractive revenue opportunity and are implementing next-generation content billing and content management platforms for off-portal content. Initiatives are on for an ‘open network’ for the off-portal content space. Such open platforms will benefit consumers without burdening service providers. This shift to open platforms will lead to increased use of such services. |
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报告目录 |
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《2008 North American Consumer Mobile Communications Outlook》目录：
1. North American Consumer Mobile Communications Outlook
1. Introduction and 2007 Overview
1. 2007 Overview
2. 2008 Outlook
1. Strong Performance of Mobile Data Services
2. Overall Decrease in Subscriber Additions
3. Growth of Off-portal Mobile Content and Services
4. Rapid Adoption of Mobile Social Networking Services
5. Mobile Banking and Mobile Payments
6. Location-based and Location-enhanced Services
7. Fixed-Mobile Substitution and Convergence
2. U.S. Consumer Mobile Communications Outlook
1. Introduction and 2007 Overview
1. 2007 Overview
2. 2008 Outlook
1. Increasing Coverage and Penetration of 3G Services
2. Mobile WiMAX
3. Continued Increase in Mobile Data Usage
4. Slowing Subscriber Additions
5. Ongoing Growth of Off-deck Services (and Verizon Wireless' Open Network Strategy)
6. Flat Rate Plans
7. Mobile Advertising and Mobile Search
8. Mobile Banking and Mobile Payments
9. Mobile Social Networking
3. Canadian Consumer Mobile Communications Outlook
1. Introduction and 2007 Overview
1. 2007 Overview
2. 2008 Outlook
1. Increasing Coverage and Penetration of 3G Services
2. Strong Performance of Mobile Data Services
3. Possible Entry of New Market Participants
4. Mobile Search and Advertising and Mobile Social Networking
5. Increase in the Uptake of Off-deck Mobile Content and Services
6. Continued Strong Performance of Mobile Messaging
List of Figures
Chapter 1
Consumer Mobile Communications Outlook: Mobile Subscribers Forecasts and Growth Trends (North America), 2005-2013
Consumer Mobile Communications Outlook: Prepaid and Postpaid Subscriber Forecasts (North America), 2005-2013
Consumer Mobile Communications Outlook: List of 3G Operators, Network Types, and Dates of Commercial Launches (North America), 2007
Consumer Mobile Communications Outlook: 3G Subscribers (North America), 2005-2013
Consumer Mobile Communications Outlook: Mobile Service Revenues and Mobile Data Revenues (North America), 2005-2013
Consumer Mobile Communications Outlook: Estimates of Off-portal and On-portal Revenue Contribution (North America), 2005-2013
Chapter 2
Consumer Mobile Communications Outlook: Estimated POP Coverage by Network Technology (U.S.), 2007
Consumer Mobile Communications Outlook: 3G Subscribers (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Mobile Video Subscribers and Revenues (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Mobile Service Revenues and Mobile Data Revenues (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Mobile Messaging Revenues and Growth (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Subscriber Base and Penetration Levels (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Postpaid and Prepaid Subscriber Forecasts (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Off-portal Premium Mobile Content Revenues (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Mobile Advertising Revenues (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Mobile Banking Users (U.S.), 2005-2013
Consumer Mobile Communications Outlook: Average Monthly Users of On-deck Mobile Social Networking Services (U.S.), 2005-2013
Chapter 3
Consumer Mobile Communications Outlook: Service ARPU (Canada), 2005-2013
Consumer Mobile Communications Outlook: Prepaid and Postpaid Service ARPU (Canada), 2005-2013
Consumer Mobile Communications Outlook: 3G Subscribers (Canada), 2005-2013
Consumer Mobile Communications Outlook: Mobile Service Revenues and Mobile Data Revenues (Canada), 2005-2013
Consumer Mobile Communications Outlook: Mobile Messaging Revenue Forecasts and Growth Trends (Canada), 2005-2013
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