On 10/22, released the "White Paper on High-Quality Growth and Market Value of China's Silver Economy: 2026-2027"

2026-2027 marks the pivotal turning point where China's silver economy shifts from "scale expansion" to "value enhancement." By the end of 2025, the population aged 60 and above reached 3.23 billion (accounting for 23.0%). With the baby boomer cohort entering old age between 1962 and 1975, a new demographic—the "new elderly"—has emerged. Characterized by youthful consumption mindsets, diverse needs, and deep digital integration, this group is driving consumption to evolve from "survival-oriented" to "quality-focused and self-pleasing."

The market size is on a clear growth trajectory:The silver economy's market size was approximately 8 trillion yuan in 2025, is projected to reach 12.5-13.8 trillion yuan by 2027, and grow to about 30 trillion yuan by 2035, with growth significantly outpacing GDP.

Seven core sectors form the industrial ecosystem:Smart Elderly Care (7 trillion market, Year One of Care Robots), Elderly Care Services (7 trillion market, 9073 landscape), Health Management (nearly 5 trillion, rapid growth in medical foods), Rehabilitation Aids (window for domestic substitution), Elderly Finance (ten-trillion scale, third pillar boom), Wellness Tourism (2.8 trillion, rise of travel-based wellness), and Senior Products (beauty, digital devices, and more growing over 200%).

Policy and payment mechanisms are the key variables:For the first time, the "15th Five-Year Plan" has designated the silver economy as a national strategy. Long-term care insurance (the 6th social security benefit) will go nationwide in 2026. Monthly subsidies for moderately to severely disabled seniors can reach up to 800 yuan. Aging-friendly home modifications are now included in trade-in programs, shifting from "subsidizing institutions" to "subsidizing individuals," and establishing a complete payment ecosystem.

Significant supply-demand imbalance:Macro-level prosperity coexists with micro-level pain points. Demand far outstrips actual consumption in areas such as旅居 (travel-based living), community day care, and aging-friendly renovations. The scarcity of effective supply remains the biggest bottleneck.

Technology Reshaping Services:AIoT and robotics are moving from concept to mass production, alleviating labor shortages while driving the unification of standardization and personalization.

Regional patterns are diverging:The Yangtze River Delta (institutional + tech), Pearl River Delta (manufacturing + hardware), Jing-Jin-Ji (healthcare + wellness), and Southwest/Hainan (retirement living) each have distinct advantages. The inclusive opportunities in the rural mass market remain significantly underestimated.

Final Conclusion:The silver economy is the most certain domestic demand engine for the next decade, but its benefits belong only to long-termists who respect industry dynamics and deeply invest in user value.

To win as an enterprise, three key elements are required:Effective supply, payment closure, and long-term engagement. From 2026 to 2027, the industry will shift from "telling stories" to "delivering results."